Privacy Policy

Last updated: 16 July 2026

This Privacy Policy describes how Clearwater Nutrition Ltd ("we", "us", "our") collects, uses, and protects personal data when you visit our website at beautpurge.shop or interact with our services, in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Clearwater Nutrition Ltd, 12 Harbour Lane, Bristol, BS1 4RR, United Kingdom. Company No. 12345678. Email: info@beautpurge.shop.

2. Data We Collect

We may collect the following categories of personal data:

• Identity and contact data: name, telephone number, email address - when you submit an order form or contact form.
• Order data: product selected, order reference, delivery details.
• Technical data: IP address, browser type and version, time zone, operating system, and device information, collected automatically when you visit our website.
• Usage data: pages visited, time on site, referral source - collected via analytics tools where you have consented.
• Marketing preferences: whether you have consented to receive marketing communications.

3. Legal Bases for Processing (UK GDPR Art. 6)

• Contract performance (Art. 6(1)(b)): processing your order and communicating about delivery.
• Legitimate interests (Art. 6(1)(f)): fraud prevention, website security, improving our services.
• Consent (Art. 6(1)(a)): analytics cookies, marketing communications, advertising personalisation. You may withdraw consent at any time.
• Legal obligation (Art. 6(1)(c)): compliance with applicable UK law, tax and accounting obligations.

4. How We Use Your Data

• To process and fulfil your Alpha Drive order and arrange payment on delivery
• To respond to your enquiries and provide customer support
• To send transactional communications regarding your order
• To improve our website and user experience (analytics, where consented)
• To serve relevant advertising (Google Ads Remarketing, where consented)
• To comply with legal and regulatory obligations

5. Google Services

We use Google Ads and Google Analytics services on this website. These services may set cookies and collect data about your visit. We implement Google Consent Mode v2: all advertising and analytics storage is denied by default until you provide explicit consent via our cookie banner. The following Google cookies may be used where consented: _gcl_au (Google Ads conversion linking), _ga and _gid (Google Analytics). Google may process data on servers in the United States. We rely on Standard Contractual Clauses as the legal mechanism for this international transfer. For information on how Google processes data, see policies.google.com/privacy.

This website also embeds a Google Maps iframe for location display. Google Maps may collect technical data when the map loads. No API key is used; the embed is provided via maps.google.com in keyless format.

6. Data Retention

We retain order and contact data for up to 7 years to comply with UK tax and accounting requirements. Analytics data is retained for 26 months. You may request deletion of your data at any time (see Section 8).

7. International Transfers

Your data may be transferred outside the UK when using Google services (servers in the United States). Such transfers rely on Standard Contractual Clauses approved by the UK ICO as adequate safeguards.

8. Your Rights Under UK GDPR

You have the right to: access your personal data; rectify inaccurate data; erasure ("right to be forgotten"); restrict processing; data portability; object to processing based on legitimate interests; withdraw consent at any time without affecting prior lawful processing. To exercise any of these rights, contact us at info@beautpurge.shop. We will respond within one calendar month.

9. Right to Complain

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk · 0303 123 1113.

10. Cookies

We use cookies as described in our Cookie Policy. You can manage your preferences at any time via the cookie settings link in our footer.

11. Security

This website is served over HTTPS. We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure.

12. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact

Clearwater Nutrition Ltd · 12 Harbour Lane · Bristol, BS1 4RR · United Kingdom · info@beautpurge.shop